Building brand awareness and increasing visibility around a brand is not always a simple process, especially when it comes to developing a winning marketing strategy. One way companies expand their reach is through grassroots marketing. Using grassroots advertising and marketing strategies can help you to outperform your competition while optimizing your reach and visibility in any market, regardless of the current saturation of the industry itself.
Fermin & Associates have over 20 years of experience in Hispanic Grassroots Marketing.
our grassroots marketing strategies attempts to target a highly niche audience to propagate the brand message organically and thus, amplify the brand’s visibility in the marketplace.
A grassroots marketing campaign will have different characteristics from a standard marketing campaign or even a guerilla marketing strategy. With a grassroots advertising strategy, it is important to focus on targeting specific demographics and niche audiences with the hopes of spreading the word about a business, brand, product, or idea. Some grassroots marketing examples might include:
- Targeting a niche group of dedicated customers or loyal fans
- Targeting a group of individuals who have a vested interest in a cause or group you support with your brand
- Working with a street team to help spread the word of your business and brand organically and on a personal level
Let us positioning your brand with right target audience.