Hispanic Digital Marketing Geo Fencing.
Geo-fencing technology enables marketers to customize audiences through custom targeting shapes with pinpoint precision. XData ADS purpose built a Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks; precision and scale.
Hispanic Digital Marketing GEO FENCING BENEFITS
Car Dealers/ Retailer Daily/Realtors Daily Visits Data
Drive Mobile Performance & Mobile Reach
Measure Online to Offline Conversions
Target Event Locations During Specific Date & Time Ranges
Incomparable Scalability
Pinpoint Accuracy
Granular Localization Via Custom Shapes and Sizes
100% Proprietary Technology
More Powerful and Accurate than GEO-IP Targeting
Identify High Concentrations of Customers
Location File Import and Export Capabilities
Fermin & Associates Hispanic Digital Marketing Conversion Zones
Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
How Conversion Zones Work
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Conversion Zone Reporting
Impressions
Total Spend
Clicks
View Through Visits
Click Through Visits
Total Visit Rate (TVR)
Cost Per Visit
Daily Visits
Daily Total Conversion Zone
Visits