07 Jul 2023
According to the U.S. Census, multicultural consumers, wielding $4 trillion in spending power, are driving population growth in the U.S. and will become the majority by 2044.
This presents challenges and opportunities for Hispanic programmatic media buyers. Each culture has unique values, beliefs, and preferences, rendering general market approaches ineffective and obsolete. This diversity, however, creates avenues for advertisers to create inclusive experiences that bridge the gap between brands and consumers.
Hispanic programmatic data, comprised of demographic, ethnographic, psychographic and behavioral insights from multicultural consumers, FERMIN & ASSOCIATES Hispanic programmatic media buyers have tool in order segment their target audiences, create more relevant marketing messages, and assess the effectiveness of your digital marketing campaigns at a more granular level.
Collecting Multicultural Data
Our Hispanic programmatic media buyers can deploy various methods to collect multicultural data, including conducting surveys, focus groups, and interviews with consumers from diverse cultures. By leveraging social media, our advertisers can also track trends, analyze consumer behavior and engage in social listening within multicultural communities.